UNPRECEDENTED EXPANSION! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a broad selection of home services, from cleaning services to elderly care, and has built a user following exceeding one million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is valued at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this fast-growing market, Ayasan leverages premium-quality Japanese standards and a innovative personnel model to steadily increase its market share.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over tens of thousands of specialized staff members.



Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has proven its capabilities in cleaning service Jakarta corporate services, with over 1,000 clients including notable companies. Recently, demand from government offices and emerging businesses such as FlashExpress and Gowabi has been growing steadily.



“I am certain that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is planning global outreach, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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